Members Exclusive - Camellia Wellness Ecotour Sets Sail Once More

Another year of camellia blossoms

Camellia Wellness Ecotour sets sail once more

Members Exclusive

Date: Oct. 26 - 30, 2018

Location: Xin County, Henan Province, China

Camellia Ecotour


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In the east, the secluded Dabie Mountains stands proud

Xin County, Henan Province, China, the birthplace of

The beautiful pure earth, the unpolluted homeland

Lvda®,ShanCha®camellia oil

This October, in the golden autumn

Stroll in the sea of flowers, and touch camellia with your heart Shancha Inc.

embarks on the 2018 Camellia Wellness Ecotour




To visit the picturesque countryside — Xihe Bay

Xihe Bay Ancient Village was established during the end of the Yuan Dynasty (1271 - 1368 CE)

With a rich history spanning over seven centuries




Millennium-old trees stand proud and stalwart,yet delicate and beautiful

The quaint and peaceful environment, along with traditional folk customs

Small bridges, pure flowing water, the fertile ground embroidered with wildflowers

Like poetry, or beautifully crafted paintings



Xihe Bay has been awarded as one of many  “Chinese Landscape Villages”

And “The Most Beautiful Historical and  Cultural Ancient Village”




Unravel the mystery of appreciate the stunning beauty of camellia flowers

During the solar periods of “Cold Dew” and “Frost’s Descent”

On the thousand acres of wild ancient trees

Sketching textures of colorful hillside landscapes

A rare convergence of the progression of life

The camellia blossoms merge into an ocean of flowers

The rich fruits blanketing the branches




Hand pick the camellia fruits, experience for yourself the cold-press process

Learn the origins of camellia oil production

Visit the camellia oil cold press production line

And unravel the secrets of each drop of camellia oil

Discover the health benefits of camellia oil  and the real meaning of “a gift from nature"

Hand in hand with the people of the mountains Guarding the ancient oriental camellia species together

The wellness of the body and spirit by the lakeside




Yoga by the lake

Smooth your body and channel your energy

Deep meditation in the natural oxygen bars

Enjoy a natural baptism of body and mind

 Learn the folk customs and the art of craftsmanship

Savor a pleasure different from your daily experiences




Accommodation: ShanCha Villa

Located by the Xiangshan Lake which enjoys the reputation of

the "West lake if Southern Henan Province," for its similarity to the scenic West Lake in Hangzhou

Built along the hillside

Luxuriant woods and soaring bamboo

Misty, crisp air, a tranquil countyard

Watch the natural beauty of the lakes  and mountains from a distance



Savor the nutritious local delicacies

Specialties made with all-natural green vegetables have a unique flavor

Returning from the sunset Taste camellia oil, enjoy healthy food

Exploring the treasures of the world

Create beauty from the inside out

2018, let’s revisit paradise

Embark on a camellia journey

A journey of the soul!



Lingrui U.S. and ShanCha Inc. Present at 2018 China Fashion Gala


On May 4, 2018 in New York, Lingrui Pharmaceutical U.S. R&D Center and ShanCha Inc. jointly participated in the 2018 China Fashion Gala hosted at The Plaza Hotel, a famous landmark hotel in New York City. The event was sponsored by both the China Institute and the Yue-Sai Kan China Beauty Charity Fund.


China Institute is a non-profit folk culture and art organization jointly established by world-renowned scholars Hu Shih, Dr. K. P. Wen, and distinguished education scholars John Dewey and Paul Monroe of Columbia University.

The Yue-Sai Kan China Beauty Charity Fund is an organization under China Soong Ching Ling Foundation dedicated to "the betterment and advancement of women and children through education, health and cultural programs worldwide". Ms. Kan is the image ambassador and executive chairman of the fund.


The event invited director of China Institute Mr. Pei Jianzhong, son of famous architect I. M. Pei, and Mr. Abigail Posner, creative director of Google to deliver a speech.

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Mr. Xiong Weizheng, President of Lingrui Group, served as a member of the event's hosting committee.


As a major sponsor, Lingrui joined hands with world-renowned brands such as Tiffany & Co., Van Cleef & Arpels, mainstream commercial organization Citibank and United Airlines in the event.


The cocktail reception launched at the beginning of the event showcases the photography and paintings of modern Chinese artist Sun Jun. The formal banquet opened with dance performances by 6 Chinese winners of the Miss Universe beauty pageant.Other programs include fashion legacy award presentations by luxury jewelry brand Tiffany & Co., high-end footwear retailer Christian Louboutin and premiere custom fashion designer Shanghai Tang.


There was also Fashion Icon Awards Presentation hosted by celebrity Maggie Q. Renowned Chinese designer Grace Chen revealed her new fashion line to a captivated audience.


The purpose of the event is to provide exposure for Chinese fashion to the world, inspire more innovative designers to use Chinese elements, and revitalize the field of art fashion with new energy.

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ShanCha Inc. donated a 1-year platinum membership to the auction and provided guests with a beautiful gift – a Camellia Legend ® gift box which dazzled attendants.


Lingrui Group is an active participant in China's Commercial Innovation and Head to World project. Under this initiative, ShanCha Inc. recently launched the skincare brand Camellia Legend®. This marks the first time that the company received public recognition in the fashion world.

As a member of the line of ShanCha® body care products, Camellia Legend® arrived just in time, combining natural organic materials and cutting-edge US R&D. It is a solution to various skin problems, improves skin texture and brings beauty from the inside out.





Lingrui Debuts at Shanghai Exhibition Center - The World Loves Chinese Brands



On May 10, 2018, the first ever "Chinese Brand Day" was held and co-sponsored by a number of Chinese government departments. The grand opening was kicked off with a series of activities at the Shanghai Exhibition Center. 




The “Chinese Brand Day" series featured “The World Loves Chinese Brands” as the theme and brought together the proudest national brands of China. Across the country, there were more than 50 exhibition delegations, 600 domestic famous brand enterprises, more than 100 innovative SMEs and 20 brand service organizations present at the exhibition, showing the world the charm and allure of Chinese brands. 




After more than two decades of development and growth, Lingrui Pharmaceutical has finally developed a group and scale operation trend; with promising technological innovation initiatives, industrial chain integrating production, as well as research and development. The Group owns a number of scientific research and production sites. Among them, the Plaster Division located in Lingrui Eco-Industrial Park in Xin County is the largest production site for external medicine in China. After expansion, it will be able to produce billions of paste plaster products annually. The Lingrui Xinyang Health Industrial Park is currently serving as an advanced and large-scale oral domestic drug production site;




The Lingrui Beijing Pharmaceutical Research Institute and the National Enterprise Technology Center are the company’s scientific and technological research and development sites. The total assets of the company amount to more than 3 billion RMB yuan with nearly 6,000 employees. Its annual profit tax reached 500 million RMB yuan which acts as a strong support pillar to the development of the local social economy. 




In recent years, under the leadership of General Manager of Ling Rui Pharmaceutical Xiong Wei, the management team successfully and proactively adapted to the new economic setting through continuous reform and innovation. They adhered to the modernization and development of the health industry, adding special features to the main plaster products as well as vigorously implementing their brand innovation strategies. They strive to make Lingrui the number one brand in the industry. Lingrui Pharmaceuticals also makes full use of its brand, capital, talent and technical advantages while focusing on its main products; winning the "Healthy China Brands List" for 6 consecutive years. With the motto of “Higher standards of quality in the global health industry, strengthening and expanding Lingrui brand”, Lingrui seized the opportunities to implement the differentiation, technology, management innovation, resource integration and capital operation needed to succeed. Endless innovation and development mean that the company is actively involved in many fields, such as financial investment, medicine, healthcare, agriculture and forestry industry processing. It presents a good trend of sustained and healthy development that opens a new chapter in the secondary entrepreneurship of Lingrui. 




The Lingrui Pharmaceutical production management team regards product quality as a top priority. It strictly follows the GMP standard for production and meticulously performs three levels of quality inspection procedures. The supplier management system is adhered to with extreme diligence. A joint working group, composed of multiple departments, has been set up specifically with rigorous dynamic management by conducting a full range of field visits to suppliers from qualifications, scale, and quality control staff. At the same time, the company continues to strengthen technological innovation and product development capabilities. Post-doctoral Research Stations, Academician Workstations, and a nationally recognized enterprise technology center have been established. It has improved product quality inspections and testing significantly, in order to ensure quality. 




By relying on scientific and technological innovation and implementing brand strategy, the brand image of Lingrui has been continuously growing. The main products of the company, such as Meridian Obstruction Removing and Pain Relieving Plaster Patch (Bone Hyperostosis Relief Plaster), Stomach Ache-Free Tablets, Musk Bone-strengthening and Pain-relieving Plaster Patch were named as Henan Famous Brand Products. Stomach Ache-Free Tablets also won the National New Product New Technology Expo Gold Award. The Meridian Obstruction Removing and Pain Relieving Plaster Patch (Bone Hyperostosis Relief Plaster) and Cerebral Circulation Reinvigoration and Restoration Capsules were identified as "National Community Health Education Model Products”. The company has received "National Top 50 Chinese Medicine Enterprise" and "National Enterprise Technology Center" as well as other honors. 

With “Integrity and accountability for the benefit of mankind” as the company vision, Lingrui is committed to building China's excellent pharmaceutical reputation as the first brand for transdermal patches in China, and the world at large.

Beauty’s Energy: Camellia Legend ®


Camellia Legend ®

Camellia oil is made by cold-press from the camellia fruit, grown only in China and Japan. It is rich in natural vitamins, minerals, high-quality unsaturated fatty acids, plant collagen and antioxidants. Its preciousness and health benefits have been known for thousands of years. 

Camellia oil contains unique molecules that make it light and mild. It is edible, contains nutrients for natural moisturizing, is firming and anti-inflammatory (making it easy to penetrate and moisturize the skin), locks in hydration, and softens fine lines that come with age.


The elastin and collagen in Camellia oil can stimulate cell renewal, restore smoothness and firmness of the skin, delay aging, as well as heal scars. Camellia oil also has excellent penetration characteristics for hair and is a natural and healthy hair growth agent. 

Asian women have been well aware of the magic of camellia oil on the skin and hair. It is their secret to everlasting beauty. 


Henan Lingrui Group in China is committed to the development of organic, healthy, and edible camellia oil. Based on this concept, it focuses on products that unleash each individual’s inner beauty! 

After years of research and development, a 2018 collaboration with American scientists led to the launch of a unique product line of Camellia Oil Skin Care – Camellia Legend®. With a modern formula, the magical effect was even more magnificent; a fusion of nature and science, camellia oil radiates with beautiful energy. 


All Camellia Legend products are rich in camellia extract originated from the wild ancient camellia forest of Xin County in the hinterland of China's Dabie Mountains,gentle and pure, it is the ultimate companion in the journey for everlasting beauty.


Camellia Legend® Products



Camellia Vitamin C Jelly – A Morning Boost and a Night Recovery

The Vitamin C jelly is enriched with camellia extract. We designed an innovative formula concept in which the Vitamin C is micro-emulsified which helps to stabilize and deliver it. The micro-emulsion will penetrate the skin faster than a regular emulsion, which helps Vitamin C to perform at optimum efficacy. The jelly can help to smooth down wrinkles, stimulating cell renewal and brighten the skin.


Camellia Oil Face Firming Serum – Give Your Face a Lift, Promote a Youthful Appearance

The Face Firming Serum is powered by innovated technology that delivers camellia oil and its actives in the most potent and efficacious way to the right skin receptors. It also contains Hyaluronic Acid, an anti-aging gold standard combined with the natural antibiotics, which is an encapsulated form of this powerful anti-oxidant ingredient. They work synergistically to reduce irritation and inflammation caused by radicals. Therefore to soothe wrinkles, reduce the appearance of visible pigmentation and enhance skin firmness. This brand new innovative formula helps to slow down aging.


Camellia Oil Clear and Rejuvenate Serum – Sub-Micron Structure for Severe Acne Relief

This serum carries dual-action of anti-blemish and dark spot corrector. The Linoleic Acid contained in camellia oil balances the skin and repairs skin flaws and scars. The antioxidant can effectively counter hyperpigmentation. A time release of Salicylic Acid reduces blemishes. The gentle exfoliation helps expose skin’s youthful radiance and clarity. Our advanced technology keeps the multiple ingredients from counteracting one another and time releases them to maximize efficiency.


Camellia Oil Ageless Retinol Custard – Enhance Firmness and Boost Hydration

Camellia is known for its powerful antibiotics and anti-oxidant profile. Retinol as the gold standard ingredient can smooth wrinkles, stimulate cell renewal. Our unique encapsulation technology can not only protect Retinol from oxidation but also deliver it to the right skin receptor in the most potent and efficacious way. All the active ingredients are encapsulated in the core. By stimulating the production of collagen, elastin, and glycosaminoglycan this lotion can effectively reduce fine lines around eyes and promote a youthful appearance.


Camellia Oil Clarifying Mask - A Powerful Nourish Formula

Our Camellia Oil Clarifying Mask is powered with proprietary encapsulation technology that delivers actives in the most potent and efficacious way without causing skin irritation. Camellia oil contains high-quality unsaturated fatty acids, skin vitamins, polyphenols and other nutrients to exert anti-inflammatory and anti-oxidant effects and absorb deep toxins in the skin. The encapsulated form of Salicylic Acid was designed to laser-target the sites of bacterial infection and deep clean the skin. Oxygen-releasing species delivers oxygen to the skin receptors to assist the cells with the energy production. The super stable form of Vitamin C helps with the overall skin healing and improvement.


Camellia Anti-Aging Hand Scrub – Pamper Your Hands the Same Way

This is a luxurious formula. The role is not limited to moisturizing. The Squalene contained in camellia oil helps reinforce the skin’s barrier. The formula also offers a gentle chemical exfoliation using Lactic Acid combined with a mechanical exfoliation using Jojoba Beads which blocks the melanosomes transfer and reduces visible dark spots. Hyaluronic Acid, an anti-aging gold standard, help to rejuvenate skin through stimulation of cell renewal, prevents visible hyperpigmentation, addressing signs of aging, hyperpigmentation, and loose, dry skin.

All Camellia Legend products are rich in camellia extract originated from the wild ancient camellia forest of Xin County in the hinterland of China's Dabie Mountains, gentle and pure, it is the ultimate companion in the journey for everlasting beauty.



Lingrui U.S. and ShanCha Inc. Engaged in the Princeton ArtsFest

On April 29, 2018, Lingrui Pharmaceutical U.S. R & D Center and ShanCha Inc. participated in the annual Princeton Communiversity ArtsFest, organized by the Arts Council of Princeton together with Princeton University students.


Now the 48th time that this event has been held, there were 200 booths displaying various traditional arts and modern handicrafts from all over the world on display and a wide variety of food.


The wonderful dancing, singing, and instrumental performances went on for over 5 hours on the 6 different stages and created a rich artistic atmosphere.


Each year, the festival attracts thousands of people. There are as many as 40,000 attendants this year, among them countless art lovers from all around. The festival has become the largest and oldest major cultural and arts event in central New Jersey.

Lingrui Pharmaceutical U.S R&D Center and ShanCha Inc. showcased their product line at the event. There were the star products - Meridian Obstruction Removing and Pain Relieving Plaster Patch, Lingrui global health products - Herb Green Tea, Black Tea, Ginkgo Leaves Teabags, Brown Sugar Ginger Tea, the pure plant formula skincare products - Aloe Vera Gel, and the “magic” products - Pediatric Abdominal Pain-relieving Plaster Patch, Pediatric Fever Relieving Patch, and tasty Mushroom Sauce, etc.


The booth attracted the attention of people from all cultures. Visitors expressed their interest in the background of Lingrui Group as well as the current developments of its R&D Center in the U.S. 

They also gained a detailed understanding of the efficacy and usage of the health products on display. They showed a strong interest in these healthcare products from China.


ShanCha Inc. prepared camellia oil samples on-site for guests to taste. Paired with both bread and salad, the camellia oil was well received. The fresh, grease-free camellia oil won the hearts of many curious samplers, piquing their curiosity in camellia oleifera; a rare edible oil in the United States market. 

Many guests raised various questions on the origin, production process and efficacy of camellia oil. In particular, students from Princeton University were the most inquisitive.


ShanCha staff enthusiastically answered their questions one by one. The guests learned that the camellia oil they just tasted comes from the Millennium wild camellia tree in the deep mountains of China. The fruits are hand-picked, physically squeezed, and are fully organic and natural. The oil has obtained dual organic certificates, in both China and the United States. 

Compared with other healthy edible oils such as olive oil, camellia oil is more resistant to high temperatures, contains more unsaturated fatty acids, and is overall healthier. Everyone was amazed at what camellia oil could do.

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Through Princeton Communiversity ArtsFest, Lingrui Pharmaceutical U.S. R&D Center and ShanCha Inc. introduced and showcased these great products to the local population.

It not only gave them the opportunity to have a face-to-face understanding of health products from China, but the brand itself also impressed them. The company had a strong showing at the festival and took a significant step forward in the international development of Lingrui Group.

Xiong Wei, General Manager of Lingrui Pharmaceutical Attends the 2018 West Lake Forum to Discuss the Future of the Pharmaceutical Industry

April 9-12, 2018, the 2018 West Lake Forum and the 9th China Pharmaceutical Materials Association Chain Drugstore Branch Annual Meeting was held in Hangzhou. The theme of this forum was "Resonance • Regeneration " committed to promoting an innovative, streamlined and integrated health industry environment, in order to invigorate the development of health companies and establish a new ecology. 


The West Lake Forum was founded in 2013 and has been held in Hangzhou for five consecutive years. As the Chinese health industry's annual event, and an important platform for cooperation between growing health companies, the Forum has certain achievements and influence in leading and promoting the cooperation of health companies and the development of China's overall health industry.

Xiong Wei, General Manager, Delivers a Speech 

On the afternoon of April 10th, at the forum for "Inheritance and Development of Chinese Entrepreneurs", Chairman of the forum Xiong Wei, General Manager of Lingrui Pharmaceutical was invited to deliver a speech. As a council member of the Healthy Future Entrepreneurs Association, he expressed his hopes to strengthen the value of the platform through mutual cooperation, bring more fresh blood into the Association, further enhance the association's influence and standing in the pharmaceutical industry, jointly promote the integration of industrial resources, share innovative ideas, boost the growth of industry benefits and participate in the reform and development of the overall health industry. 


At the roundtable session, Mr. Xiong and other health field entrepreneurs of the Healthy Future Entrepreneurs Association focused on "Internet and Industry Chain Thinking". 

They discussed and brainstormed how to embrace the Internet age, as well as how to explore, innovate and improve the cooperation model of industrial and commercial enterprises through the establishment of standardized commercial communication platforms in order to promote strategic cooperation in an era of increased connectivity and networking. 


On the evening of April 10, the 9th China Medical Material Association Awards Ceremony, Lingrui Pharmaceutical won the 2018 OTC Gold Marketing Case Award for its “China Cervical Spondylosis Day”. Lingrui Pharmaceutical's main product, Meridian Obstruction Removing Pain Relieving Plaster Patch is the only external plaster for treatment of cervical spondylosis in China. Its symptomatic treatment and effectiveness lead to glowing positive customer reviews.


OTC Gold Marketing Case Award Trophy 

In the new retail era, Lingrui Pharmaceutical will continue adhering to the brand concept of “Compassion for all Suffering for None” and commit to providing patients with high quality and safe medication. At the same time, it will comprehensively improve service capabilities in the OTC field. Through experience activities and customized training, we will enhance brand influence and strengthen all-around cooperation with the chain industry!


Lingrui Pharmaceutical Awarded "Listed Companies of China Outstanding Targeted Poverty Alleviation"

On November 23, 2017, a special event known as the “2017 Targeted Poverty Alleviation by Listed Companies in China Tour Report” was held in Beijing. It was sponsored by several financial entities and entitled “Return to the Rediscovery of Industrial Value”. With high-level leaders of hundreds of listed companies in the country, professionals from all walks of life, and dozens of mainstream media as witnesses, the event organizers announced the winners of the 2017 Listed Companies of China Outstanding Targeted Poverty Alleviation and Innovation Awards. Henan Lingrui Pharmaceutical Co., Ltd. was awarded the "2017 Listed Companies of China Outstanding Targeted Poverty Alleviation "; Mr. Wu Xizhen, a director and deputy general manager at Lingrui Pharmaceuticals, represented the company and introduced the practice of the company's active participation in poverty alleviation in Xin County in recent years. 


The candidates that are eligible for this award includes publicly listed companies in Shanghai and Shenzhen Stock Exchanges, Hong Kong publicly listed companies, Chinese-funded companies listed overseas and their shareholders. It will focus on analyzing the achievements made by the Poverty Alleviation Program in nine areas such as industrial development, diverting employment, relocation, health, ecological protection, basic income guarantees, financial support, education, and social poverty alleviation. 

Lingrui Pharmaceutical Co., Ltd. is a listed company located in Xin County, Henan Province, in the southern Dabie Mountains of Henan Province. Due to its outstanding achievements in poverty alleviation and development, the company 

has won awards such as “National Leading Poverty Alleviation Enterprise” and “Advanced Collective of National Poverty Alleviation and Development”. 

In recent years, the targeted poverty alleviation practice of Lingrui Pharmaceuticals has been mainly reflected in Industrial poverty alleviation and public benefit poverty alleviation, etc. First is industry alleviation. The industrial sector invested in by enterprises has been providing employment for poor households throughout the years. The company is also actively involved in the production of Chinese herbal medicines (breeding), herbal tea and mushroom sauce, etc.; the parent company Lingrui Group has established Lvda Camellia Oil Company to expand the camellia tree planting and camellia oil processing industry chain, as well as enhance local poverty eradication. The second is public benefit poverty alleviation. As early as the beginning of 2008, Mr. Xiong Weizheng, chairman of Lingrui Group, led the company's management team to donate money and set up the Henan Lingrui Poverty Alleviation Foundation, and used it as a platform to actively organize poverty alleviation, bridge and road construction, donations to aid the elderly and disabled, rescue and disaster relief, care for left-behind children in poverty-stricken areas, supporting the public health activities of Tibet and Xinjiang, etc. 

In February 2017, Lingrui Pharmaceutical Co., Ltd., along with 11 capital market entities such as Muyuan, Zhengzhou National Investment, and Zhongyuan Securities, established the Zhong Zheng Jiao Tong Poverty Alleviation Industry Fund to achieve the synergistic effect of industrial development and targeted poverty alleviation.

Care for All, Suffering for None Lingrui Meridian Obstruction Removing and Pain Relieving Plaster Patch Wins "Top Ten OTC Outstanding Innovation Award"

On December 7-9, 2017, the 14th China Self-Medication Annual Conference, sponsored by the China Non-Prescription Drug Association was held in Nanjing International Convention & Exhibition Center in Jiangsu Province. The president of the China Non-prescription Drug Association, secretary general, presidential unit, vice presidential unit, governing unit, industry experts, and guests of more than 200 from some provincial and municipal pharmaceutical industry associations attended the annual meeting.


Innovation is the foundation of the sustained and healthy development of country, industry, and enterprise, and it is the core aspect of competitiveness. In order to better implement the party's Nineteenth Congress on innovative construction, as well as devise new development strategies and concepts, the Chinese OTC Association combined OTC product innovation and launched the first ever Most Innovative OTC Varieties Contest. On December 7, in the presence of participating guests, the organizer China Non-prescription Drugs Association proudly announced that it had won the "Outstanding Innovation Award" and "Excellent Innovation Award" for their products and manufacturing enterprises. After being selected by the industry, internet voting and expert rating, Lingrui Meridian Obstruction Removing and Pain Relieving Plaster Patch won the "Top Ten OTC Outstanding Innovation Award".

In the award speech of Meridian Obstruction Removing and Pain Relieving Plaster Patch, the organizers noted that: formulation and process improvements are the lifeblood of the product, and even more valuable is the long-term exploration of new approaches to drug administration and intake methods, leading to tremendous consumer success; an important affirmation of the values and innovations of the Lingui Meridian Obstruction Removing and Pain Relieving Plaster Patch.


Top Ten Chinese Medicine Orthopedics

The conference also announced the 2017 annual comprehensive statistics ranking of non-prescription pharmaceutical manufacturers and products in China. Lingrui Pharmaceutical won 29th place. At the same time, Meridian Obstruction Removing and Pain Relieving Plaster Patch, Musk Bone-strengthening and Pain-relieving Plaster Patch and Pain Relieving Plaster Patch for Injury and Rheumatism were nominated in the Top Ten Chinese Medicine Orthopedics categories, highlighting Lingrui Pharmaceutical's focus on ointment industry as well as their ability and determination to foster a national brand. 

The conference’s theme of “brand and innovation” focused on interpreting key pharmaceutical policies, sharing the OTC industry's traditional, modern and professional brand innovation experience in new environments; while placing emphasis on OTC technological innovation and international market expansion, exploring all opportunities in the OTC industry for future change. This way, new ideas are constantly coming to the forefront for businesses.