Lingrui Debuts at Shanghai Exhibition Center - The World Loves Chinese Brands

 
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On May 10, 2018, the first ever "Chinese Brand Day" was held and co-sponsored by a number of Chinese government departments. The grand opening was kicked off with a series of activities at the Shanghai Exhibition Center. 

 

 
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The “Chinese Brand Day" series featured “The World Loves Chinese Brands” as the theme and brought together the proudest national brands of China. Across the country, there were more than 50 exhibition delegations, 600 domestic famous brand enterprises, more than 100 innovative SMEs and 20 brand service organizations present at the exhibition, showing the world the charm and allure of Chinese brands. 

 

 
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After more than two decades of development and growth, Lingrui Pharmaceutical has finally developed a group and scale operation trend; with promising technological innovation initiatives, industrial chain integrating production, as well as research and development. The Group owns a number of scientific research and production sites. Among them, the Plaster Division located in Lingrui Eco-Industrial Park in Xin County is the largest production site for external medicine in China. After expansion, it will be able to produce billions of paste plaster products annually. The Lingrui Xinyang Health Industrial Park is currently serving as an advanced and large-scale oral domestic drug production site;

 

 
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The Lingrui Beijing Pharmaceutical Research Institute and the National Enterprise Technology Center are the company’s scientific and technological research and development sites. The total assets of the company amount to more than 3 billion RMB yuan with nearly 6,000 employees. Its annual profit tax reached 500 million RMB yuan which acts as a strong support pillar to the development of the local social economy. 

 

 
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In recent years, under the leadership of General Manager of Ling Rui Pharmaceutical Xiong Wei, the management team successfully and proactively adapted to the new economic setting through continuous reform and innovation. They adhered to the modernization and development of the health industry, adding special features to the main plaster products as well as vigorously implementing their brand innovation strategies. They strive to make Lingrui the number one brand in the industry. Lingrui Pharmaceuticals also makes full use of its brand, capital, talent and technical advantages while focusing on its main products; winning the "Healthy China Brands List" for 6 consecutive years. With the motto of “Higher standards of quality in the global health industry, strengthening and expanding Lingrui brand”, Lingrui seized the opportunities to implement the differentiation, technology, management innovation, resource integration and capital operation needed to succeed. Endless innovation and development mean that the company is actively involved in many fields, such as financial investment, medicine, healthcare, agriculture and forestry industry processing. It presents a good trend of sustained and healthy development that opens a new chapter in the secondary entrepreneurship of Lingrui. 

 

 
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The Lingrui Pharmaceutical production management team regards product quality as a top priority. It strictly follows the GMP standard for production and meticulously performs three levels of quality inspection procedures. The supplier management system is adhered to with extreme diligence. A joint working group, composed of multiple departments, has been set up specifically with rigorous dynamic management by conducting a full range of field visits to suppliers from qualifications, scale, and quality control staff. At the same time, the company continues to strengthen technological innovation and product development capabilities. Post-doctoral Research Stations, Academician Workstations, and a nationally recognized enterprise technology center have been established. It has improved product quality inspections and testing significantly, in order to ensure quality. 

 

 
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By relying on scientific and technological innovation and implementing brand strategy, the brand image of Lingrui has been continuously growing. The main products of the company, such as Meridian Obstruction Removing and Pain Relieving Plaster Patch (Bone Hyperostosis Relief Plaster), Stomach Ache-Free Tablets, Musk Bone-strengthening and Pain-relieving Plaster Patch were named as Henan Famous Brand Products. Stomach Ache-Free Tablets also won the National New Product New Technology Expo Gold Award. The Meridian Obstruction Removing and Pain Relieving Plaster Patch (Bone Hyperostosis Relief Plaster) and Cerebral Circulation Reinvigoration and Restoration Capsules were identified as "National Community Health Education Model Products”. The company has received "National Top 50 Chinese Medicine Enterprise" and "National Enterprise Technology Center" as well as other honors. 

With “Integrity and accountability for the benefit of mankind” as the company vision, Lingrui is committed to building China's excellent pharmaceutical reputation as the first brand for transdermal patches in China, and the world at large.

Beauty’s Energy: Camellia Legend ®

 
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Camellia Legend ®

Camellia oil is made by cold-press from the camellia fruit, grown only in China and Japan. It is rich in natural vitamins, minerals, high-quality unsaturated fatty acids, plant collagen and antioxidants. Its preciousness and health benefits have been known for thousands of years. 

Camellia oil contains unique molecules that make it light and mild. It is edible, contains nutrients for natural moisturizing, is firming and anti-inflammatory (making it easy to penetrate and moisturize the skin), locks in hydration, and softens fine lines that come with age.

 
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The elastin and collagen in Camellia oil can stimulate cell renewal, restore smoothness and firmness of the skin, delay aging, as well as heal scars. Camellia oil also has excellent penetration characteristics for hair and is a natural and healthy hair growth agent. 

Asian women have been well aware of the magic of camellia oil on the skin and hair. It is their secret to everlasting beauty. 

 
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Henan Lingrui Group in China is committed to the development of organic, healthy, and edible camellia oil. Based on this concept, it focuses on products that unleash each individual’s inner beauty! 

After years of research and development, a 2018 collaboration with American scientists led to the launch of a unique product line of Camellia Oil Skin Care – Camellia Legend®. With a modern formula, the magical effect was even more magnificent; a fusion of nature and science, camellia oil radiates with beautiful energy. 

 
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All Camellia Legend products are rich in camellia extract originated from the wild ancient camellia forest of Xin County in the hinterland of China's Dabie Mountains,gentle and pure, it is the ultimate companion in the journey for everlasting beauty.

 

Camellia Legend® Products

 

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Camellia Vitamin C Jelly – A Morning Boost and a Night Recovery

The Vitamin C jelly is enriched with camellia extract. We designed an innovative formula concept in which the Vitamin C is micro-emulsified which helps to stabilize and deliver it. The micro-emulsion will penetrate the skin faster than a regular emulsion, which helps Vitamin C to perform at optimum efficacy. The jelly can help to smooth down wrinkles, stimulating cell renewal and brighten the skin.

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Camellia Oil Face Firming Serum – Give Your Face a Lift, Promote a Youthful Appearance

The Face Firming Serum is powered by innovated technology that delivers camellia oil and its actives in the most potent and efficacious way to the right skin receptors. It also contains Hyaluronic Acid, an anti-aging gold standard combined with the natural antibiotics, which is an encapsulated form of this powerful anti-oxidant ingredient. They work synergistically to reduce irritation and inflammation caused by radicals. Therefore to soothe wrinkles, reduce the appearance of visible pigmentation and enhance skin firmness. This brand new innovative formula helps to slow down aging.

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Camellia Oil Clear and Rejuvenate Serum – Sub-Micron Structure for Severe Acne Relief

This serum carries dual-action of anti-blemish and dark spot corrector. The Linoleic Acid contained in camellia oil balances the skin and repairs skin flaws and scars. The antioxidant can effectively counter hyperpigmentation. A time release of Salicylic Acid reduces blemishes. The gentle exfoliation helps expose skin’s youthful radiance and clarity. Our advanced technology keeps the multiple ingredients from counteracting one another and time releases them to maximize efficiency.

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Camellia Oil Ageless Retinol Custard – Enhance Firmness and Boost Hydration

Camellia is known for its powerful antibiotics and anti-oxidant profile. Retinol as the gold standard ingredient can smooth wrinkles, stimulate cell renewal. Our unique encapsulation technology can not only protect Retinol from oxidation but also deliver it to the right skin receptor in the most potent and efficacious way. All the active ingredients are encapsulated in the core. By stimulating the production of collagen, elastin, and glycosaminoglycan this lotion can effectively reduce fine lines around eyes and promote a youthful appearance.

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Camellia Oil Clarifying Mask - A Powerful Nourish Formula

Our Camellia Oil Clarifying Mask is powered with proprietary encapsulation technology that delivers actives in the most potent and efficacious way without causing skin irritation. Camellia oil contains high-quality unsaturated fatty acids, skin vitamins, polyphenols and other nutrients to exert anti-inflammatory and anti-oxidant effects and absorb deep toxins in the skin. The encapsulated form of Salicylic Acid was designed to laser-target the sites of bacterial infection and deep clean the skin. Oxygen-releasing species delivers oxygen to the skin receptors to assist the cells with the energy production. The super stable form of Vitamin C helps with the overall skin healing and improvement.

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Camellia Anti-Aging Hand Scrub – Pamper Your Hands the Same Way

This is a luxurious formula. The role is not limited to moisturizing. The Squalene contained in camellia oil helps reinforce the skin’s barrier. The formula also offers a gentle chemical exfoliation using Lactic Acid combined with a mechanical exfoliation using Jojoba Beads which blocks the melanosomes transfer and reduces visible dark spots. Hyaluronic Acid, an anti-aging gold standard, help to rejuvenate skin through stimulation of cell renewal, prevents visible hyperpigmentation, addressing signs of aging, hyperpigmentation, and loose, dry skin.

All Camellia Legend products are rich in camellia extract originated from the wild ancient camellia forest of Xin County in the hinterland of China's Dabie Mountains, gentle and pure, it is the ultimate companion in the journey for everlasting beauty.

 

 

Lingrui U.S. and ShanCha Inc. Engaged in the Princeton ArtsFest

On April 29, 2018, Lingrui Pharmaceutical U.S. R & D Center and ShanCha Inc. participated in the annual Princeton Communiversity ArtsFest, organized by the Arts Council of Princeton together with Princeton University students.

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Now the 48th time that this event has been held, there were 200 booths displaying various traditional arts and modern handicrafts from all over the world on display and a wide variety of food.

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The wonderful dancing, singing, and instrumental performances went on for over 5 hours on the 6 different stages and created a rich artistic atmosphere.

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Each year, the festival attracts thousands of people. There are as many as 40,000 attendants this year, among them countless art lovers from all around. The festival has become the largest and oldest major cultural and arts event in central New Jersey.

Lingrui Pharmaceutical U.S R&D Center and ShanCha Inc. showcased their product line at the event. There were the star products - Meridian Obstruction Removing and Pain Relieving Plaster Patch, Lingrui global health products - Herb Green Tea, Black Tea, Ginkgo Leaves Teabags, Brown Sugar Ginger Tea, the pure plant formula skincare products - Aloe Vera Gel, and the “magic” products - Pediatric Abdominal Pain-relieving Plaster Patch, Pediatric Fever Relieving Patch, and tasty Mushroom Sauce, etc.

 
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The booth attracted the attention of people from all cultures. Visitors expressed their interest in the background of Lingrui Group as well as the current developments of its R&D Center in the U.S. 

They also gained a detailed understanding of the efficacy and usage of the health products on display. They showed a strong interest in these healthcare products from China.

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ShanCha Inc. prepared camellia oil samples on-site for guests to taste. Paired with both bread and salad, the camellia oil was well received. The fresh, grease-free camellia oil won the hearts of many curious samplers, piquing their curiosity in camellia oleifera; a rare edible oil in the United States market. 

Many guests raised various questions on the origin, production process and efficacy of camellia oil. In particular, students from Princeton University were the most inquisitive.

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ShanCha staff enthusiastically answered their questions one by one. The guests learned that the camellia oil they just tasted comes from the Millennium wild camellia tree in the deep mountains of China. The fruits are hand-picked, physically squeezed, and are fully organic and natural. The oil has obtained dual organic certificates, in both China and the United States. 

Compared with other healthy edible oils such as olive oil, camellia oil is more resistant to high temperatures, contains more unsaturated fatty acids, and is overall healthier. Everyone was amazed at what camellia oil could do.

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Through Princeton Communiversity ArtsFest, Lingrui Pharmaceutical U.S. R&D Center and ShanCha Inc. introduced and showcased these great products to the local population.

It not only gave them the opportunity to have a face-to-face understanding of health products from China, but the brand itself also impressed them. The company had a strong showing at the festival and took a significant step forward in the international development of Lingrui Group.

Xiong Wei, General Manager of Lingrui Pharmaceutical Attends the 2018 West Lake Forum to Discuss the Future of the Pharmaceutical Industry

April 9-12, 2018, the 2018 West Lake Forum and the 9th China Pharmaceutical Materials Association Chain Drugstore Branch Annual Meeting was held in Hangzhou. The theme of this forum was "Resonance • Regeneration " committed to promoting an innovative, streamlined and integrated health industry environment, in order to invigorate the development of health companies and establish a new ecology. 

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The West Lake Forum was founded in 2013 and has been held in Hangzhou for five consecutive years. As the Chinese health industry's annual event, and an important platform for cooperation between growing health companies, the Forum has certain achievements and influence in leading and promoting the cooperation of health companies and the development of China's overall health industry.

Xiong Wei, General Manager, Delivers a Speech 

On the afternoon of April 10th, at the forum for "Inheritance and Development of Chinese Entrepreneurs", Chairman of the forum Xiong Wei, General Manager of Lingrui Pharmaceutical was invited to deliver a speech. As a council member of the Healthy Future Entrepreneurs Association, he expressed his hopes to strengthen the value of the platform through mutual cooperation, bring more fresh blood into the Association, further enhance the association's influence and standing in the pharmaceutical industry, jointly promote the integration of industrial resources, share innovative ideas, boost the growth of industry benefits and participate in the reform and development of the overall health industry. 

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At the roundtable session, Mr. Xiong and other health field entrepreneurs of the Healthy Future Entrepreneurs Association focused on "Internet and Industry Chain Thinking". 

They discussed and brainstormed how to embrace the Internet age, as well as how to explore, innovate and improve the cooperation model of industrial and commercial enterprises through the establishment of standardized commercial communication platforms in order to promote strategic cooperation in an era of increased connectivity and networking. 

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On the evening of April 10, the 9th China Medical Material Association Awards Ceremony, Lingrui Pharmaceutical won the 2018 OTC Gold Marketing Case Award for its “China Cervical Spondylosis Day”. Lingrui Pharmaceutical's main product, Meridian Obstruction Removing Pain Relieving Plaster Patch is the only external plaster for treatment of cervical spondylosis in China. Its symptomatic treatment and effectiveness lead to glowing positive customer reviews.

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OTC Gold Marketing Case Award Trophy 

In the new retail era, Lingrui Pharmaceutical will continue adhering to the brand concept of “Compassion for all Suffering for None” and commit to providing patients with high quality and safe medication. At the same time, it will comprehensively improve service capabilities in the OTC field. Through experience activities and customized training, we will enhance brand influence and strengthen all-around cooperation with the chain industry!

 
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Lingrui Pharmaceutical Awarded "Listed Companies of China Outstanding Targeted Poverty Alleviation"

On November 23, 2017, a special event known as the “2017 Targeted Poverty Alleviation by Listed Companies in China Tour Report” was held in Beijing. It was sponsored by several financial entities and entitled “Return to the Rediscovery of Industrial Value”. With high-level leaders of hundreds of listed companies in the country, professionals from all walks of life, and dozens of mainstream media as witnesses, the event organizers announced the winners of the 2017 Listed Companies of China Outstanding Targeted Poverty Alleviation and Innovation Awards. Henan Lingrui Pharmaceutical Co., Ltd. was awarded the "2017 Listed Companies of China Outstanding Targeted Poverty Alleviation "; Mr. Wu Xizhen, a director and deputy general manager at Lingrui Pharmaceuticals, represented the company and introduced the practice of the company's active participation in poverty alleviation in Xin County in recent years. 

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The candidates that are eligible for this award includes publicly listed companies in Shanghai and Shenzhen Stock Exchanges, Hong Kong publicly listed companies, Chinese-funded companies listed overseas and their shareholders. It will focus on analyzing the achievements made by the Poverty Alleviation Program in nine areas such as industrial development, diverting employment, relocation, health, ecological protection, basic income guarantees, financial support, education, and social poverty alleviation. 

Lingrui Pharmaceutical Co., Ltd. is a listed company located in Xin County, Henan Province, in the southern Dabie Mountains of Henan Province. Due to its outstanding achievements in poverty alleviation and development, the company 

has won awards such as “National Leading Poverty Alleviation Enterprise” and “Advanced Collective of National Poverty Alleviation and Development”. 

In recent years, the targeted poverty alleviation practice of Lingrui Pharmaceuticals has been mainly reflected in Industrial poverty alleviation and public benefit poverty alleviation, etc. First is industry alleviation. The industrial sector invested in by enterprises has been providing employment for poor households throughout the years. The company is also actively involved in the production of Chinese herbal medicines (breeding), herbal tea and mushroom sauce, etc.; the parent company Lingrui Group has established Lvda Camellia Oil Company to expand the camellia tree planting and camellia oil processing industry chain, as well as enhance local poverty eradication. The second is public benefit poverty alleviation. As early as the beginning of 2008, Mr. Xiong Weizheng, chairman of Lingrui Group, led the company's management team to donate money and set up the Henan Lingrui Poverty Alleviation Foundation, and used it as a platform to actively organize poverty alleviation, bridge and road construction, donations to aid the elderly and disabled, rescue and disaster relief, care for left-behind children in poverty-stricken areas, supporting the public health activities of Tibet and Xinjiang, etc. 

In February 2017, Lingrui Pharmaceutical Co., Ltd., along with 11 capital market entities such as Muyuan, Zhengzhou National Investment, and Zhongyuan Securities, established the Zhong Zheng Jiao Tong Poverty Alleviation Industry Fund to achieve the synergistic effect of industrial development and targeted poverty alleviation.

Care for All, Suffering for None Lingrui Meridian Obstruction Removing and Pain Relieving Plaster Patch Wins "Top Ten OTC Outstanding Innovation Award"

On December 7-9, 2017, the 14th China Self-Medication Annual Conference, sponsored by the China Non-Prescription Drug Association was held in Nanjing International Convention & Exhibition Center in Jiangsu Province. The president of the China Non-prescription Drug Association, secretary general, presidential unit, vice presidential unit, governing unit, industry experts, and guests of more than 200 from some provincial and municipal pharmaceutical industry associations attended the annual meeting.

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Innovation is the foundation of the sustained and healthy development of country, industry, and enterprise, and it is the core aspect of competitiveness. In order to better implement the party's Nineteenth Congress on innovative construction, as well as devise new development strategies and concepts, the Chinese OTC Association combined OTC product innovation and launched the first ever Most Innovative OTC Varieties Contest. On December 7, in the presence of participating guests, the organizer China Non-prescription Drugs Association proudly announced that it had won the "Outstanding Innovation Award" and "Excellent Innovation Award" for their products and manufacturing enterprises. After being selected by the industry, internet voting and expert rating, Lingrui Meridian Obstruction Removing and Pain Relieving Plaster Patch won the "Top Ten OTC Outstanding Innovation Award".

In the award speech of Meridian Obstruction Removing and Pain Relieving Plaster Patch, the organizers noted that: formulation and process improvements are the lifeblood of the product, and even more valuable is the long-term exploration of new approaches to drug administration and intake methods, leading to tremendous consumer success; an important affirmation of the values and innovations of the Lingui Meridian Obstruction Removing and Pain Relieving Plaster Patch.

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Top Ten Chinese Medicine Orthopedics

The conference also announced the 2017 annual comprehensive statistics ranking of non-prescription pharmaceutical manufacturers and products in China. Lingrui Pharmaceutical won 29th place. At the same time, Meridian Obstruction Removing and Pain Relieving Plaster Patch, Musk Bone-strengthening and Pain-relieving Plaster Patch and Pain Relieving Plaster Patch for Injury and Rheumatism were nominated in the Top Ten Chinese Medicine Orthopedics categories, highlighting Lingrui Pharmaceutical's focus on ointment industry as well as their ability and determination to foster a national brand. 

The conference’s theme of “brand and innovation” focused on interpreting key pharmaceutical policies, sharing the OTC industry's traditional, modern and professional brand innovation experience in new environments; while placing emphasis on OTC technological innovation and international market expansion, exploring all opportunities in the OTC industry for future change. This way, new ideas are constantly coming to the forefront for businesses.

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Lingrui Pharmaceutical Signs Annual Strategic Cooperation Agreement with Jiuzhoutong Medical Group

The rivers once again flow with life, and the flowers are once again in full bloom with the arrival of spring. The land of Jianghuai in March is covered with plains of grass. Lush green vegetation can be seen blanketing the mountains. 

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Liu Yichang, executive president of Jiuzhoutong Medical Group, drove to the famed Lingrui Pharmaceutical Co., Ltd. in Henan province to participate in the 2018 annual strategic meeting. He was warmly welcomed by General Manager Xiong Wei, Sales Manager Liu Xingguo, and the entire management staff of Lingrui. The two parties conducted negotiations at the joint base of Lingrui 10 billion plaster and signed an annual strategic agreement to further mutual cooperation. 

Huang Yan, from the procurement department of the Jiuzhoutong Medicine Group headquarters, presented various illustrations of sales reports showcasing the success achieved in recent years. Most notably, the deepening of cooperation between the two parties in the past year was highlighted, along with an expressed desire to put forward specific strategies and initiatives for deepening cooperation with each other in 2018. President Liu Yichang briefly introduced the three-year development plan of Jiuzhoutong Medical Group, as well as provided an overview of the company’s current situation. He expressed a strong willingness to strengthen the extent of collaboration between the two sides, continuously 

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explore new avenues of cooperation, share resources, and work together to strengthen and expand. 

Xiong Wei expressed sincere thanks to Jiuzhoutong Medical Group for their strong support for Lingrui over the years. He re-affirmed the great achievements made by the two sides in doing fine work in their journey to become stronger and better brands. He also highly praised Jiuzhoutong for keeping up with the times, continuously evolving and innovating in order to transform the way they do business. Mr. Xiong expressed the desire to learn from one another and work hard to enhance service awareness, and to jointly promote the development of the pharmaceutical industry. Liu Xingguo also introduced specific measures undertaken in Lingrui's marketing reforms. By integrating resources and making joint efforts to expand the market and accelerate product turnover, he is full of confidence that the annual strategic goals will be reached. 

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Through in-depth communication and exchanges, the two parties signed a strategic cooperation agreement for 2018, in order to achieve the ultimate goal of strong alliances, deepen cooperation, and a future which benefits both parties. It laid a strong foundation for deepening the strategic cooperation between them to a new level. 

During the meeting, Liu Yichang and his delegation visited the Lingrui Exhibition Hall, the production base of Lingrui's 100 billion paste ointment, Lingrui Science and Technology Museum, and Lingrui Herbarium. He highly praised the continuous development and growth of Lingrui 

Pharmaceuticals, affirming the rapid development of Lingrui as well as the positive effects and outstanding contributions to regional economic and social development, especially in the fight to help Xin County escape poverty.

Lingrui Pharma.: To Give Back to the Society with a Gratitude Heart

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The predecessor of Henan Lingrui Pharmaceutical Co., Ltd (hereafter referred as “Lingrui Pharma.”) is Antelope Mountain Pharmaceutical Factory of Xinyang City, Henan Province, which was a poverty alleviation enterprise through science and technology. It was founded in 1988 by the Poverty Alleviation and Development Team of the National Science and Technology Commission to support Xin County. In June 1992, the factory, with the Hong Kong Ruixing Enterprise Company, established the joint venture Lingrui Pharma. In 1999, the company completed joint-stock reform. In October 2000, it commenced official trading on the Shanghai Stock Exchange, thus becoming the first listed company of external plaster patches of the country.  

The headquarter of Lingrui Pharma. is located in the Xin County in the hinterlands of the Dabie Mountains, at the juncture of Hubei, Hunan, and Anhui Provinces. Over the past 20 years, the company has been committed to the mission of revitalizing the economy of this area. When the state launched its support and preferential policies, Lingrui seized the opportunity, through pioneering, innovative and pragmatic development, to expand from a workshop-style small factory deep in the mountains to a high-tech key enterprise in the “National Torch Program.” Now the company has more than ten sharing and holding subsidiaries located in Beijing, Changzhou, Zhengzhou, Xinyang etc., with a number of scientific research and production bases. With total assets equivalent to 1 billion RMB and annual profits exceeding 100 million RMB, the company has become the pillar of economic development in Xin County and even to an extent Xinyang, and ranked among the “Top 50 Traditional Chinese Medicine Enterprises.” The trademark “Lingrui” has been recognized as a “Famous Brand of China” by the State Administration of Industry and Commerce, thus becoming the first well-known trademark in the pharmaceutical plaster manufacturing industry of China. 

It is Lingrui’s creed that “the favor of a drop of water shall be returned with the gratitude of a burst from a spring.” Looking back at the past and into the future, its history has always been the inexhaustible motive for Lingrui to steadily take social responsibilities and actively participate in social welfare activities. The word “gratitude” has always been inseparable from the innovation and development process of Lingrui to create a pharmaceutical economy and promote local economic prosperity, integrate deeply with the blood of the Lingrui family, and become the unique cultural genes and spiritual traits that embody Lingrui Pharma. 

As Lingrui Pharma. continues to grow, it began to place more emphasis on the social attributes of enterprises, such as supporting local economic construction, promoting development of related industries, etc. The company moved its sales headquarters to Beijing, set up Import and Export Co., Ltd., holding or sharing more than 10 companies through equity participation, including Beijing Lingrui Hygiene Materials Co., Ltd., Wuhan Jianmin Pharmaceutical Group Co., Ltd., Henan Lingrui Health Supplements Co., Ltd., Henan Lingrui Biopharmaceutical Group Co., Ltd., Henan Lvda Camellia Oil Co., Ltd., etc. At the same time, Lingrui fully utilized local natural resources such as ginkgo, camellia, tea, etc., to develop a series of health supplements, guiding farmers to plant Chinese herbal medicines, cash trees, focusing on developing lucrative industries, to accelerate the transformation and evolution of its industrial structure, to establish complementary and extensive business structure, promoting new regional industrial construction, and drive other related industries such as local urban construction, real estate, postal services, telecommunications, tourism, catering, etc. Lingrui thus helped a large number of laid-off workers; migrant workers and other surplus labor forces were able to find new jobs and careers. “One new worker in the factory lifts an entire family out of poverty.” Lingrui thus indirectly provided tens of thousands of surplus laborers with employment opportunities, thus promoting local social stability.  

Public welfare is the first priority. Over the years, Lingrui has adhered to this creed by combining economic, political, as well as social responsibility together. While accelerating its own development at the same time, Lingrui has actively participated in social welfare undertakings, and promoted the harmonious development of enterprise and society hand in hand. 

Lingrui never forgets its roots; we constantly give back to the community and vigorously support the development of education. Due to various factors, Xin County of Henan Province, where the company’s headquarters are located, has always been a key county in the national poverty alleviation and development program. Zhouhe Township of Xin County is located in the Dabie Mountains. It's basic education conditions are quite dismal. In the “1+1 poverty alleviation project” of Xin County, Zhouhe Township is the unit-to-unit assistance-counterpart of Lingrui Pharma. to “Join, Help and Promote.” In 2011, Lingrui Pharma. along with its staff contributed more than 110 million RMB to build Lingrui Hope Primary School in Xiongwan Village to improve the learning conditions of poor students. 

The Lingrui Hope Primary School which has already completed and put into use covers an area of 7.5 acres, with the building area of more than 1, 500 square meters, a three-story teaching building, a two-story dormitory, 6 classes; ancillary facilities such as computer room, laboratory, reading room, sports field, green space, garden, the gate and fence are also completed all at once. The investment scale, the building design, the construction quality are all first class level in Xin County. The completion of this primary school not only provides an ideal and comfortable learning environment for the children in Xiongwan and surrounding villages, but also creates favorable conditions for Zhouhe Township to adjust the layout of its primaries school in the deep mountain area. The chairman of the board of Lingrui Pharma. Weizheng Xiong also set up a “Weizheng Scholarship” of 100, 000 RMB in the school. 

“It is our bound obligation to build Lingrui Hope Primary School, to improve the learning conditions of the children in the mountain area, and broaden their horizons. “ Weizheng Xiong said. 

Lingrui Pharma. also established a long-term contract with Lingrui Hope Primary School, and formulated a concrete subsidy plan, especially to those students with good grades but difficult family conditions. Although the students have already enjoyed the national subsidies for the impoverished, the tuition and other fees have been reduced, but there are still cases of dropping school due to the lack of school supplies and living expenses. The company regularly organizes the staff to learn about the teaching condition regularly, sends the school supplies to the children, and awards scholarships for the students with good grades, and organizes the employees of the company to instruct the students as young volunteer tutors from time to time. 

In recent years, Lingrui Pharma. established the “Lingrui Scholarship” in Guanghua School of Management of Peking University, School of Pharmacy of Henan University, School of Pharmacy of Zhengzhou University and Xinyang High School, Xin County High school,  and the Xin County Vocational High School. Through setting up "Lingrui scholarship", Lingrui carried out series of poverty alleviation and educational aid programs such as “Educational Aid in the Golden Autumn" and “Fulfilling the Dream of the Golden Autumn", providing millions of RMB to help outstanding students complete their studies. In June 2007, the company also donated 300,000 RMB to support the construction of Ganluo area in Sichuan to build Ganluo Ling Hope Primary School. 

Promoting regional poverty alleviation projects are another way that the Lingrui family gives back to society. Mass migration of lower-class workers are a unique phenomenon in China, an abnormal effect of the urban and rural divisions of the household registration system and employment system. A large group of migrant workers support the city’s production and construction; they take the grueling, painstaking and tiring jobs in the city’s operation in order to promote the prosperity of the city’s economy. China’s rapid economic and social development over the past 30 years has greatly benefited from the rural labor force. They entered the city, stepping into the factories, building skyscrapers, and providing a vast array of services. To maintain social stability, and in order to show compassion towards people’s livelihood from a humanitarian perspective, enterprises have the responsibility on them to show further concern for migrant workers. 

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. With more than 830 million people, Xinyang is a large, agriculture-oriented city in Henan Province which took advantage of human resources to develop a labor-intensive economy. As the first listed company in Xinyang, Lingrui Pharma. pays special attention to the problems of the “three rural” (agriculture, rural areas, farmers), and vigorously supports the technical training of migrant workers, provide employment guidance and tracking services, and emphasizing the development of the labor-intensive economy. Employment is the livelihood of the country. For the migrant workers, employment is the realization of their self-worth, an important way to strive towards a better life and a fundamental way to improve it. In 2005, the company invested 300,000 RMB to support the local government of Xinyang to establish a Xinyang City Migrant Workers Poverty Alleviation Training School, to improve the skills of migrant workers and promote the cross-regional transfer of industry. 

In 1998, the biggest flood disaster of the century occurred in the Yangtze River Basin. Lingrui Pharma. wasted no time in committing medications worth 1.1 million RMB along with 6 million RMB in donations from employees to Huanggang of Hubei, an area severely affected by the disaster. Employee representatives were also hastily organized to go to Jingjiang Levee of Hubei to deliver condolences to the army officers and soldiers who combatted the flood on the front line. In May 2003, in the outbreak of “SARS”, Lingrui Pharma. donated medications worth more than 700, 000 RMB to the anti-SARS headquarters of Xin County and Xinyang City, the faculty and students of Xin County High School, Xin County Vocational High School and No. 1, No. 2 Secondary School of Xin County.  

In 2007, Lingrui Pharma. donated medications totaling more than 1,200, 000 RMB, to support “the road of heaven • love • infinite” event co-authored by the Chinese Patriotic Engineering Association, Tibet Ali Regional Administrative Office and the Beijing Ruomu Yu Charity Foundation. Tibet has been called “the ridge of the world”; “the road of heaven” means the road of Tibet, the highest altitude road in the world. “Love” represents charitable projects to contribute to the co-wellbeing of humans and the environment. Such love is “Infinite.”  In September of that year, Chairman of the Board Weizheng Xiong, despite his busy schedule, personally led Lingrui volunteers to go to Lhasa of Tibet to participate in the “feel for Tibet, Love for Ali: Lingrui Free Medical Treatment for Villagers” program, as part of “the road of heaven • love • infinite” series of events. The theme of the program was to “care for health, convey the love of the world, build a charity bridge, and create a harmonious society” and “let the world understand Tibet, let Tibet understand the Olympics.” The mission was to help improve the medical conditions in the Ali region, promote regional development and build a harmonious Ali. The activity has alleviated the difficulty of Ali farmers and herdsmen finding proper medical treatment and improved health en masse. 

Lingrui Pharma. showed great compassion in the place which is at the highest altitude, and a harsh environment for human beings to live. Since 2007, Lingrui Pharma. has actively participated in the annual “the road of heaven • love • infinite” event, to improve medical conditions for farmers and herdsmen of Ali in the Tibetan region, and has cumulatively donated nearly 2 million RMB.  

Charity brings out the sincerity and kindness in people. In January 2000, Lingrui Pharma. held the “Sending Warmth, Condolences to the Old Cadres,  Medical Treatment and Donations” event for more than 1,500 veterans, retired cadres and teachers, donating medications and health supplements of 500, 000 RMB. In October 2001, employees of the company donated 516, 000 RMB to support the local road construction of Xin County. From 2001 to 2004, the company has invested 700, 000 RMB to support the development of Henan women’s football. 

On May 12, 2008, the Sichuan Wenchuan Great Earthquake devastated the country. On May 14, the third day of Wenchuan Earthquake, when the full extent of rescue efforts had not yet been reached, Weizheng Xiong, Chairman of the Board of Lingrui Pharma. did not wait for The Red Cross of Henan Province to start disaster relief efforts, and instead hurried from Xin County to Zhengzhou, then went to Beijing on behalf of the enterprises in the Dabie Mountains to donate 500, 000 RMB through the Red Cross of China, to be directly used in the disaster relief work as a show of support from the Lingrui family. The company then started emergency mobilization protocols and allocated more than 1 million RMB for the treatment of rheumatoid arthritis, analgesic plaster, and anti-inflammatory medications and antibiotics. They also sent vehicles to the Deyang area in Sichuan which suffered the most from the quake. At the same time, the company also initiated a proposal to more than 4,000 employees from sharing and holding enterprises, held fund-raising activities to help the victims of the crisis. The company has organized two fundraisers among employees and collected more than 200 million for earthquake-affected areas. What is particularly unforgettable is: On May 20, the second night of the national mourning day, the company held an assembly called “Memorial in Candlelight, Blessings for Wenchuan” in the courtyard of the enterprise building. A charity fund-raising activity called “one RMB, one day salary, one share of love” was held, and raised a total of 263, 750 RMB in just two hours. Driven by example, citizens and students also donated. There were children from kindergarten who gave out all their collected allowance. Streams of love gathered into a warm current…… 

 

After the Wenchuan Earthquake, the reconstruction of the disaster affected areas was the number one concern in the hearts of the Lingrui Family. In November 2009, during the “1+1 hearts-connected” activity co-sponsored by China Charity Federation, the Chinese Education Association and other associations, Lingrui pharma. once again funded the reconstruction of the earthquake-stricken areas for children's psychological counseling in “hearts-connected huts” in 17 primary and secondary schools. Vice presidents of Lingrui Pharma. Weiping Xiong and Zhenxi Wu entered the disaster affected areas with their sincerity, responsibility, concern and thoughtfulness. On the night of November 27, at the "1 + 1 hearts-connected huts" unveiling ceremony, they gave a speech and expressed their hope for the community to continue to pay attention to the people's health and post-disaster reconstruction, and actively participate in public welfare undertakings, dedicated to build a harmonious and compassionate society. Danyang Li, the military singer who led the song the company song "Wish You Health,” also affectionately sang songs for children suffering from the disaster, sending his blessings and condolences. 

As the leader in domestic and overseas external plaster pharmaceutical industry, Lingrui Pharma. always stresses ecological protection. In 2007, Lingrui Pharma. donated 1 million RMB to the China Green Foundation, China Great Wall Green Promotion Association in the first term, contributing to the national “South-North Water Diversion” green system project in a timely and smooth start. At the launching ceremony of the project at the Great Hall of the People in Beijing on June 8, 2007, Zhibao Wang, chairman of China Green Foundation, awarded the company’s chairman Weizheng Xiong “Contribution Award for Promoting Ecological Development.” 

In January 2008, the Xin County government awarded Lingrui Pharma. 2 million RMB for its outstanding contributions to the local economy and social structure. At the initiative of chairman of the board Weizheng Xiong, the company organized employee fundraisers adding up to 2.6 million RMB, establishing the first charity institution initiated by enterprise – Henan Lingrui Poverty Alleviation Foundation. Based on this platform, the Lingrui People was more widely involved in social charity activities. In April 2010, after the Qinghai Yushu Earthquake, Lingrui Pharma. quickly rallied and donated more than 1 million RMB to the disaster-stricken areas.  

In modern society, the business of work, the neglect of children, and the lack of social concern rendered many elderly people spending their old age in solitude. In April 2010, Lingrui Pharma. donated 1 million RMB in Xinyang to participate in the launching ceremony of “Care for Empty-Nest Elderly Volunteer Service” organized by the Central Civilization Office, Ministry of Civil Affairs and the National Women’s Federation in the national scale, and played an active role for the event to launch timely and smoothly. In May 2012, the General Establishment Assembly of Respecting and Helping Elderly Association of Henan Province was held in the Veteran Activity Center of Zhengzhou, Henan Province. On the spot, Weizheng Xiong, chairman of the board of Lingrui Pharma. donated medications worth 1 million RMB on behalf of the enterprise. 

It is the call of the heart. It is the dedication of love. From these inspiring examples, we can see the consistency and perseverance of the Lingrui family to join the public welfare enterprise, and the investments keep increasing. 

Entrepreneurial awareness and experience are essential for the smooth development of social welfare activities. In recent years, chairman of the board of Lingrui Pharma. Weizheng Xiong took the lead and set the example for others. Through participation in poverty alleviation, Hope Project, Spring Bud Plan and building poverty alleviation charity organizations, he individually donated more than 500, 000 RMB, showing an outstanding entrepreneur's generosity.  

“The man who dies rich dies disgraced.” This is the saying of American steel tycoon Carnegie. The wealth of Weizheng Xiong and the Lingrui Family is far from comparable to his, but they agree with the words. According to incomplete statistics, Lingrui Pharma. and its employees have been involved in the construction of a harmonious community, disaster relief, poverty alleviation, just causes, health care, educational donation, legal aid, aiding of orphans and widowed elderlies, the development of national sports, and other social welfare activities, with accumulated donations reaching more than 30 million, reflecting the fulfillment of social responsibility as an enterprise and as global citizens.  

Lingrui Pharma.'s public welfare activities have been widely praised and highly recognized by society. The company in both 1999 and 2005 won the title "National Advanced Work Unit of Spiritual Civilization Construction"; in 2006, the company was inducted into the "50 Outstanding Enterprises in corporate Social Responsibility Survey of China"; in August 2008, the company was awarded the honorary title “National Leading Enterprise in Poverty Alleviation”; in September 2009, as one of the “Exemplary Figures in National Poverty Alleviation and Development", Weizheng Xiong met Qinlin Jia, Chairman of Chinese People's Political Consultative Conference at China Poverty Alleviation and Development Association; in December 2010, the company was jointly awarded by Beijing Municipal Civil Affairs Bureau and the Capital Charitable Organization the "Business Rainbow Heart" Honorary Enterprise"; in November 2011, the Beijing Municipal People's Political Consultative Conference, the company was awarded the "Advanced Collectives of National Poverty Alleviation and Development" by the State Council Poverty Alleviation Office; In May 2012, the company has been awarded the "Charity Business" and "Respecting and Helping the Elderly Charity Business" by Xinyang Municipal Government and Henan Province Government.